Sell to jeweler, pawn, or gold store The easy way to get immediate payment, typically a similar amount to an online reseller. In most cases you'll receive the value of the metal and stones - sometimes a bit more. Small, scratched stones have little value.

Tiffany & Co. is likely the most famous and well-known expensive jewelry brand. Founded by Charles Lewis Tiffany, the brand's many storefronts are recognizable by their blue branding.

Think of them as the “Walmart" of jewelry companies. They offer mass-produced jewelry that is quickly (and not skillfully) made. They have to make thousands of identical rings to supply all their stores. And to cut costs they manufacture in China and India.

Understand your chosen venue and where it is on the jewelry supply chain. Be aware of the latest trends and don't be afraid to speak up and ask for a discount. Know your limits, bring cash, and be prepared to walk away. If you are shopping online, use a search engine to find discount codes before checking out.